VAIN Blog

To Deva Curl or not to Deva Curl… that is a typical question pondered around VAIN beauty world and one not answered easily. Ask our very own pride and joy, a fresh face in the world of VAIN curly hair specialists, and she’ll tell you all about it. You should definitely take some time to get to know this gal if your loopy locks are a bit lackluster these days, because it’s pretty much like a unicorn had a baby with a rainbow and presented the world of curls with some kind of magical hair fairy. And that magical hair fairy is none other than fabulous VAIN stylist Sam Mayer.

Way to be hot and talented!

Sam was gracious enough to grant this VAIN Blogger an exclusive interview and paparazzi (aka me) captured some coveted intel on creating curly beauty.

VAIN: Sam, you fell in love with curls pretty hard and you’re so good at making them behave. How did the love affair start since you’re a straight-haired gal yourself?

SM: I like texture. I like shaping. I like helping people control their hair and make it as easy as possible- it can make a huge difference in someone’s life and self esteem.

VAIN: Ok. What about twisting and scrunching- when and why is each method appropriate?

Before: twisting to create the finished look!

SM: Twisting helps you get more consistency to a curl pattern as well as helping straighter areas in your hair get a little help up. If you have thick, unruly hair it can sometimes help add definition to your curls. You also get a lot more lift and definition out of the top part of your hair.

As for scrunching, I think it’s most important when you use product to really get it all saturated evenly. Hair is like a sponge, so it’s almost like putting a drop of soap on a sponge; if you squeeze it the soap gets everywhere.

VAIN: What’s a good tip for someone possessing some wicked natural wave that’s looking for it to hold more curl?

SM: Product and moisture. [Ed. note- Deva Curl's Set it Free is AMAZING for that!] Choosing the correct product combination to get the look you want to achieve is essential. You have to try and find the right amount of hold and moisture to cut down on frizz and achieve consistency in curl pattern. Moisturizing shampoos and conditioners are also essential to promote softness and seal the cuticle layer of the hair, making curls springy and shiny.

VAIN: What’s your number one rule for keeping frizz to a minimum?

SM: Moisturize and proper washing patterns. You have to see what’s right for your lifestyle, but altering your hair care patterns to wash less and wash properly every time is crucial. Give your hair what it needs. If it feels dry, use a treatment on your ends. If it feels like there is product buildup and it’s waxy, use a clarifying shampoo and a good moisture treatment.

VAIN: What’s your advice to new curly-haired clients getting started?

SM: Every great head of curls begins with a little chitchat with your stylist during your first appointment or consultation [Ed. note- style consultations are FREE at VAIN!] It’s key for making sure you’re on the same page. I want to know what you want your hair to look like, how much maintenance you’re willing to put in, what products you use, etc. It helps me give you curls that work best for your hair and lifestyle.

VAIN: What’s the best reason to embrace curl instead of fighting it?

SM: It’s way, way easier for a lot of people, and curls are epic!!

After: VAIN curly-haired clients rule.

So there you have it, folks! And from one curly headed person to another, I think Sam is pretty right on. She’s a true gem in the land of texture so if you haven’t seen her yet, get in line. Dibs!

VAIN 4-Eva,
Emily
The newest VAIN blogger + hotshot apprentice

Sam is exclusively at our Downtown salon at 2018 1st Avenue. To book an appointment with her or any of our other fabulous curly girls, or to find out more about the curly hair products that VAIN carries, call 206.441.3441!